Boring is a creative goods company with an emphasis on original works. They strive to develop and support through their offerings; affordable, limited edition, one of a kind products that speak to a demographic that knows and appreciates this concept. Once a product line of theirs is sold out, it will never be available again. I helped them create their identity, color palette and imagery, assembled the web site and set up the ecommerce integration with a print-on-demand partner. I was also a founder and partner.