For over 35 years, MC&A (a global event and destination management company based in Hawaii) has built a reputation of quality service and creative experiential design. A few years ago they asked me to help them rebrand as a part of a merger with another event planning company (Kuoni). I directed and designed their identity, business collateral, one sheets, advertising, website and more. Below is one of the concepts presented. Although this direction wasn't chosen, I liked it best.