The Malt House / The Malthouse is a modern loft building created out of the historic Pabst Brewing facility, (located at 1009 W Juneau Ave, Milwaukee, WI) in the Brewery District. They asked me to brand this project from the ground up with a nod to, and inspiration from historic imagery and materials found on site. I created their identity, business forms, sales brochure, folder, postcard, advertising/posters, and environmental signage, amongst other items. The goal was to bridge the past to the "now", while paying respect to both. Learn more about The Malthouse here. / Work done through Preserve Design Studio. /

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©2023. Sean Fermoyle. All rights reserved.

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