BORING
Boring was a creative goods company started by a buddy and me with an emphasis on original works (re: t shirts, art, home decor, skateboards, tote bags, etc). We developed and supported through our offerings; affordable, limited edition, one of a kind products that spoke to a demographic that knew and appreciated this concept. Once a product line of ours was sold out, it was never available again. I concepted the identity, color palette and imagery, built the web site, and set-up the ecommerce integration with a print-on-demand partner. Unfortunately we had to shut it down. However, what I learned about running a "side" business was priceless.