My name is Sean Fermoyle and I am a graphic designer/art director, artist, son, brother, friend, husband, and father — not necessarily in that order.
During most of my career the focus has always been on branding; from the strategy, to the identity, to the website, and everything else in-between. In my freelance work I tend to attract B2C clients, while at my fulltime role our client base is more B2B oriented. Yet, for my self-initiated projects the strategy is usually more expressive, typographic, and "experimental" in approach. So yeah, you could say I'm adaptable.
I also believe I am an asset to any organization that wants to challenge their visual communications status quo. I believe strongly that relevant branding must always evolve to address its current audience and business climate; while moving the "conversation" forward. If not, what is the point? "Keeping up with the Joneses" will only keep you average (at best) for so long. Why limit your potential? I know you'd rather define, evolve, & lead.
During the week you can find me in the North Ravenswood corridor of Chicago at monogramgroup.com advising private equity organizations (and beyond) with brand strategy, and creative tactics as their Senior Art Director. I live just a little bit Northwest of Chicago, and on weekends I am usually out and about with my wife and son — doing "family" things such as swim classes, playdates, and all the other life events you can imagine that are entertaining to a 4 year old. FWIW: I wouldn't change a minute of it.
Thank you kindly for stopping by, and I hope to have a longer conversation with you in the near future. Cheers.
Graphic Design Art Direction Creative Direction Vendor Management Project Management Devil's Advocacy
Process.
Learn (about you & your organization) Audit (your past & present brand assets) Strategize (collaborate on a new direction) Design (create the new components) Implement (activate all new initiatives) Measure (fine tune when/where needed)
Experience.
MonogramGroup Senior Art Director 2022–present Chicago, IL monogramgroup.com
Kym Abrams Design Brand Designer 2019–2021 Evanston, IL kad.com
Vertical, Inc. Assoc. Art Director 2013–2019 Chicago, IL verticalincorporated.com
Design 360, Inc. Senior Graphic Designer 2004–2009 Chicago, IL think360big.com
Design Tower Graphic Designer 1997–2002 Wilmette, IL designtower.com
Giving.
Chicago Graphic Design Club Advisor, Contributor 2023-present Chicago, IL
Lake FX Chicago by Google Branding Panel Participant 2017 Chicago Cultural Center
Alumni Panel Participant The Illinois Institute of Art 2016 Chicago, IL