My name is Sean Fermoyle and I am a graphic designer/art director, artist, son, brother, friend, husband, and father — not necessarily in that order. 
During most of my career the focus has always been on branding; from the strategy, to the identity, to the website, and everything else in-between. In my freelance work I tend to attract B2C clients, while at my fulltime role our client base is more B2B oriented. Yet, for my self-initiated projects the strategy is usually more expressive, typographic, and "experimental" in approach. So yeah, you could say I'm adaptable.
I also believe I am an asset to any organization that wants to challenge their visual communications status quo. I believe strongly that relevant branding must always evolve to address its current audience and business climate; while moving the "conversation" forward. If not, what is the point? "Keeping up with the Joneses" will only keep you average (at best) for so long. Why limit your potential? I know you'd rather define, evolve, & lead.  
During the week you can find me in the North Ravenswood corridor of Chicago at monogramgroup.com advising private equity organizations (and beyond) with brand strategy, and creative tactics as their Senior Art Director. I live just a little bit Northwest of Chicago, and on weekends I am usually out and about with my wife and son — doing "family" things such as swim classes, playdates, and all the other life events you can imagine that are entertaining to a 4 year old. FWIW: I wouldn't change a minute of it. 
Thank you kindly for stopping by, and I hope to have a longer conversation with you in the near future. Cheers.
Identity Development
Brand Architecture
Brand Guidelines
Website Design
Advertising Design
Attitude Adjustment
Graphic Design
Art Direction
Creative Direction
Vendor Management
Project Management
Devil's Advocacy
Learn (about you & your organization)
Audit (your past & present brand assets) Strategize (collaborate on a new direction) Design (create the new components)
Implement (activate all new initiatives)
Measure (fine tune when/where needed) 

Senior Art Director


Chicago, IL
Kym Abrams Design

Brand Designer


Evanston, IL


Vertical, Inc.

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Design 360, Inc.

Senior Graphic Designer


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Design Tower

Graphic Designer 


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Chicago Graphic Design Club
Advisor, Contributor
Chicago, IL

Lake FX Chicago by Google
Branding Panel Participant

Chicago Cultural Center 

Alumni Panel Participant
The Illinois Institute of Art

Chicago, IL

©1996-2024 Sean Fermoyle. All rights reserved. 
Made in Chicago — Inspired by the world. 
Please exit through the gift shop — 
Art, Music, BooksSkateboards, Collectibles