Hello. I help people realize, refresh, or reinvent their brand. 

I help people realize, refresh, or reinvigorate their brand — while also avoiding the "noise".


With close to three decades of experience; I have seen a lot. Whether it's championing a mom-and-pop shop with aspirations to give the "big dogs" some competition, assisting a uniquely positioned start-up looking to redefine an entire industry, or helping an established organization lead a sector specific global dialogue — the challenge is usually the same: "help us stand-out and better engage our audience". This is where I begin.


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Herb Alpert (born March 31, 1935) is an American trumpeter who led the band Herb Alpert & the Tijuana Brass in the 1960s. During the same decade, he co-founded A&M Records with Jerry Moss. I was …
April 1, 2024
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The Graphic Design Club of Chicago has a playlist on Mixcloud featuring curated mixtapes by Chicago based graphic designers called MU Radio. I contributed a set that was based on a bunch of older demo tracks …
March 1, 2024
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Just another day and yet another mass shooting. This has become so common place that we as a nation barely offer the "Thoughts and Prayers" message via social media anymore. Which is literally the least one …
February 1, 2024



I am currently working on a retrospective book of graphic design work from my mid 20s until present. It will cover freelance exploits, fulltime engagements, as well as self-initiated projects, and other experimental art activities. Scheduled for release late 2024. #moreideasthantime


Let me know if you'd like to discuss how I might partner with you and your organization to assist in "evolving" your brand.

©1996-2024 Sean Fermoyle. All rights reserved. 
Made in Chicago — Inspired by the world. 
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