Hello. I help people realize, refresh, or reinvent their brand. 

I help people realize, refresh, or reinvigorate their brand — while also avoiding the "noise".


With close to three decades of experience; I have seen a lot. Whether it's championing a mom-and-pop shop with aspirations to give the "big dogs" some competition, assisting a uniquely positioned start-up looking to redefine an entire industry, or helping an established organization lead a sector specific global dialogue — the challenge is usually the same: "help us stand-out and better engage our audience". This is where I begin.

Odds & Ends.

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Jason Lee is generally known to the masses as that guy who played Earl in the tv show "My Name is Earl" from 2005-2009. However, he had a previous life as a professional skateboarder. He Continues …
May 1, 2024
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Herb Alpert (born March 31, 1935) is an American trumpeter who led the band Herb Alpert & the Tijuana Brass in the 1960s. During the same decade, he co-founded A&M Records with Jerry Moss. I was …
April 1, 2024
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The Graphic Design Club of Chicago has a playlist on Mixcloud featuring curated mixtapes by Chicago based graphic designers called MU Radio. I contributed a set that was based on a bunch of older demo tracks …
March 1, 2024

In Progess.


I am currently working on a retrospective book of graphic design work from my mid 20s until present. It will cover freelance exploits, fulltime engagements, as well as self-initiated projects, and other experimental art activities. Scheduled for late 2025/early 2026. #moreideasthantime


Let me know if you'd like to discuss how I might partner with you and your organization to assist in "evolving" your brand.

©1996-2024 Sean Fermoyle. All rights reserved. 
Made in Chicago — Inspired by the world. 
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