EGG!
Two veteran photographers/filmographers joined forces and started a studio named EGG!. With offices in both Chicago and Vancouver, WA; these visual storytellers have shot campaigns for both big and small alike. I helped them narrow down a name (based on the old "What came first, the chicken or the egg?" philisophical dilemma), and designed their identity and brand from the ground up. Including a modular icon family for different, expressive marketing needs, a business collateral system, and a website. All of which feature their perspective, attitude, and humor. And according to them — the "egg" didn't necessarily come first, but by declaring a point of view and opinion, it opens the door to further dialogue and conversation. And isn't that what good storytelling is all about? THIS PROJECT IS STILL IN PROGRESS.
